My bachelor thesis project focused on consumer engagement and sustainability, and how Frisk Fra Gården, a local organic delivery service, could transform one-time shoppers into loyal, returning customers. Grounded in Design and Business with a specialization in Communication Design, the project aimed to strengthen brand trust and retention through strategic communication and customer experience design.

Through research methods such as Target Audience Research, SWOT Analysis, Interviews, Surveys, Simulation Exercises, and Visual Mapping, key insights emerged regarding consumer behavior and brand perception. The simulation exercise provided an in-depth understanding of the user journey, revealing pain points in the ordering and delivery process. Competitive analysis  research highlighted that while Frisk Fra Gården offers superior organic products, its communication strategy lacked clarity and consistency, making it difficult to differentiate from larger grocery services.

To address these findings, a content-driven communication strategy was developed. This included a content calendar focused on organic, transparent, and persuasive storytelling, ensuring that Frisk Fra Gården’s values were effectively conveyed across digital platforms. Personalized engagement strategies, such as tailored email campaigns and social media initiatives, were also introduced to foster stronger relationships with customers and encourage repeat purchases.

This project refined my ability to blend research-driven insights with strategic communication, ensuring that sustainability is not only an ethical choice but also a compelling reason for brand loyalty. The result was a framework that empowered Frisk Fra Gården to strengthen customer relationships, enhance brand visibility, and position itself as a leader in the organic delivery market.